Why do baby boomers buy

The relatively older group is less burdened by expenses like college tuitions and mortgage payments, so they are able to buy more discretionary products and experiences. Boomers are more tech-savvy than we often give them credit for.

The majority use search engines, read email and blogs, and shop online. However, Boomers also are heavy TV watchers , and they spend about the same amount of time parked in front of the Boob Tube as they do online. Everything we see with our behavioral data says these people are going to be active consumers for much longer.

They are going to be in better health, and despite the ugliness around the retirement stuff now, they are still going to be more affluent. They are going to be an important segment for a long time.

Linkedin Twitter Facebook Youtube. This label ignores the way Boomers are redefining what growing old means. Keep your promises. If you promise a baby boomer that your product or service will help solve a specific problem, you need to build trust by following through. Focus on customer service. Boomers love one-on-one interactions in stores, on the phone, or online.

Encourage online purchases. But by and large, the over crowd is made predominantly Baby Boomers. Boomers are controlling most of the disposable income and doing half the spending in the U. Even though Boomers have tons of cash to spend, they are typically very bargain-oriented.

Maybe this is why they have such a large chunk of savings to dip into. Despite staying in the workforce longer, many Boomers are reaching retirement age, too.

They have the time and means to research and find the best product for their needs and budget. Unlike Millennials though, Boomers are much more confident in choosing when to spend their money. In fact, only 12 percent prefer having the help of others to make buying decisions. Instead, Boomers are most concerned with the level of attention and customer service they receive from a business. They are traditionalists at heart, and they grew up in a world where the customer was always right, and the service you received was often more important than the product itself.

Who else has a parent or grandparent who still eats at the same restaurant they have for years, where the food is only so-so but the staff members know their names and always ask them about their family? With Boomers, good service trumps a celebrity influencer campaign any day.

The vast majority of the Boomers use social media regularly, find information through search engines, and spend a large portion of their free time online. Not only that, but of all the generations, Boomers are the most likely to click the links they see on social and YouTube. Just one more reason to make sure your website looks and works great on mobile devices. Facebook is by far the most popular social network across generations, Boomers included.

They use to it connect with friends and family, keep up to date with local news and events, and more and more, Boomers are letting Facebook influence their shopping habits. Boomers shop online just as much as Millennials, but they have more disposable income in their hands so their average spend is much higher. Boomers are more likely to spend on higher-ticket items like wine, appliances, home goods and healthcare.

Boomers came of age in the s and s — a heady time of social change and fighting for causes. Even though Gen Xer and Millennials have been walking the road to social change that were paved by Boomers back in the day, Boomers are still deeply invested in the issues swirling around in social chatter today. We already know Boomers spend more per online purchase than do Gen Xers and Millennials.

In fact, 84 percent of Baby Boomers prefer to make their purchases in person to experience great customer service first hand and get a feel for the merchant.

Boomers spend more time mulling over a purchase than do time-pressed Millennials. Featured Stores Case Studies. Technology Partners Agency Partners. By Miva June 13, Social Proof Trust and peer opinions are extremely important to Baby Boomers.

Love it? Share it! Author's Bio Miva Miva offers a flexible and adaptable ecommerce platform that evolves with businesses and allows them to drive sales, maximize average order value, cut overhead costs, and increase revenue. Visit Website.